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Strengths: Purple Carrot appeals to vegans/vegetarians, Mark Bittman fans, and those wanting to explore cooking unique, ethnic recipes like tofu larb and khatti dal.
Price: About $11.33 per meal ($68/two people/three meals)
Drawbacks: Produce isn't organic, and you can't return ice packs. The cardboard and plastic packaging, although made from postconsumer waste, has to be thrown out or recycled.