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Video of Trader Joe's Sign Being Drawn

This Video of a Trader Joe's Sign Being Made Is Mesmerizing

The only thing as great as Trader Joe's food? The colorful Trader Joe's signs! Every time you walk into a store, you'll be greeted by an array of brightly colored signs with cute doodles and incredible calligraphy. And now, thanks to a viral TikTok video, we've got a behind-the-scenes look at how these signs are made.

In the video, user Katticusflinch shows snippets of her work making a sign for turkey stock. She uses large specialty markers to start from scratch and create one of the instantly recognizable signs. She outlines the letters, fills them in, adds dimension and details, and then shows off the finished product. It's easy to assume that the signs marking different products are just computer-generated labels, but it's much more interesting to realize that almost all of them come from the creative handiwork of talented artists! Take a look at her handiwork in the video above, and be sure to stop and take in the signs next time you make a Trader Joe's run.

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