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San Francisco is the latest city to host Gwyneth Paltrow's Goop pop-up shop. The lifestyle site has previously opened four temporary stores in Los Angeles, New York, Dallas, and Chicago that sell a selection of products handpicked by Gwyneth herself. The Goop MRKT set up shop in an iconic Frank Lloyd Wright building on San Francisco's Maiden Lane that interior designer Steven Volpe brought back to life after it sat vacant for years. The brightly lit space is so meticulously designed and decorated that you'll forget almost everything can be yours with a swipe of your credit card.
For this pop-up shop, we noticed an emphasis on products perfect for our kitchens and bathrooms, and it comes as no surprise, seeing as Gwyneth is promoting the launch of her new skin care line, Goop Beauty, and the release of her most recent cookbook, It's All Easy. When we visited the Goop MRKT, we had the pleasure of speaking with Blair Lawson, head merchandiser for Goop, who spoke to us about working with Gwyneth to curate the shop and explained the lifestyle site's brilliant approach to commerce.