Among the many excuses to get excited about Chip and Joanna Gaines's Hearth & Hand With Magnolia brand is the heartwarming reason the pair chose to partner with Target. In a Magnolia Market blog post, Chip shed some light on their decision, acknowledging that they had some "insecurities" about collaborating with a large retailer, but Target has exceeded expectations. "We have found them to be the gold-standard when it comes to generosity and giving," he said. "As our platform has grown, so has our desire to help communities far beyond Waco, Texas." Through the new brand, he explained, they'll be working with multiple charities, particularly St. Jude:
Joanna is busy designing some pretty incredible updates for the community dining room at Target House, which serves hundreds of families whose kids are being treated at St. Jude Children's Research Hospital in Memphis. Target House is a free home away from home for St. Jude patients and their families during the hardest of life's circumstances, providing a safe place for these families to be together. In November, we'll get to reveal the updated dining room to the families of St. Jude, and then share a meal together to kick off the holiday season. We are humbled to be even a small part of their stories and thankful that this collaboration gives us the opportunity to be involved in such meaningful projects, like this one with St. Jude Children's Research Hospital.
As we await more details about the lifestyle brand, check out Chip and Joanna's sweet reactions to the announcement.
We are so overwhelmed by the amazing response for Hearth & Hand with Magnolia (available at Target November 5). One of my favorite things about this collaboration is the opportunity to get to work with the Target House at St. Jude Children's Research Hospital, which is where families of children with cancer can stay during their treatment. I'm currently designing their new dining room and here's a first look at what we're doing in there. We can't wait to reveal this space to the families in November! (Read Chip's blog about us teaming up with @target at the link in my profile) #HearthAndHand