10 Bestselling DTC Mattress Brands to Shop in 2025

Purple Mattress ($1,499)

The original Purple Mattress is a more budget-friendly option compared to its high end counterparts that have the brand's signature GelFlex Grid. It's flexible and supports your body no matter how you sleep or move throughout the night. One former editor tested it out and was impressed by how comfortable it was. She recommends it if you like a plush, cloud-like feel to your mattress. Read more about her experience in this Purple Mattress review.

Editor Quote: "The hyper-elastic gel feels squishy to the touch yet still supportive and helps cradle pressure points on your back, hips, and shoulders...It's comfortable, soft, supportive, and everything you want in a mattress." - Krista Jones, former editor, Shopping

Since it's an all-foam mattress, the edges don't have the best support, which is worth considering if you're sharing a queen-size bed.