Hay tantos momentos para estar orgullosos, tantas razones para sonreír. Etiqueta foto o video con #SmileWithPride.Posted by Colgate on Friday, June 3, 2016
In the wake of the mass shooting in Orlando, FL, in which 49 members of the LGBTQ community were tragically killed, it's powerful to see large corporations continue to show their support through inclusive advertising.
Colgate, one of the world's leading toothpaste brands, has done just that. Although their new ad in Mexico — where same sex marriage is legal in the capital city — was posted to Facebook before the recent heartbreaking events, its message resonates even deeper now.
The 30-second video features a gay couple moving into their apartment. As they carry their furniture into their home, they nervously encounter their new neighbors along the way — and you have to see the sweetness that follows. Press play above to watch the soul-warming moment unfold!