POPSUGAR: What does fragrance mean to you?
Isabel Toledo: Fragrance for me is part of my identity. It is an extension of your wardrobe and the punctuation point of personal style. Perfume is the starting point for dressing a mood and a lingering reminder of your physical presence. The act of applying perfume pampers your mind and helps you feel centered and ready to face the civilized world no matter what you are wearing.
PS: What is the inspiration behind the fragrances?
Ruben Toledo: We wanted to use scent to paint two different personalities. The first is very lighthearted and easygoing and gets along with everyone. The second is more mysterious and complex; we wanted them to live together . . . kind of like us!
IT: I really wanted to dress your soul with a fragrance that can enhance your mood. I wanted to create fragrant textures that you can layer, add, or remove, like my couture. I love the idea of a wardrobe of fragrances.
