10 Latin American Beauty Brands You'll Want to Add to Your Vanity

L'Bel is owned by Belcorp, a Peruvian corporation that started as a door-to-door cosmetics company and now has a strong presence all over Latin America. Originally named Ebel and launched in Colombia, L'Bel came about in 2008, when the name was changed to underscore how each woman can choose to be empowered and own their looks — it's a play on the words "her beauty" in French. The brand is best known for its fabulous lipsticks and encouraging women's beauty.