10 Latin American Beauty Brands You'll Want to Add to Your Vanity

Rahua is based out of the United States but was started by an Ecuadorean hairstylist and colorist, Fabian Lliguin, who learned about the powers of natural alternatives from the indigenous women in his home country. The brand's focus (and promise) is on hair and body products featuring Amazonian ingredients like rahua, buriti, and sacha inchi oils that will help repair and revitalize your skin and strands.