Renueva Tu Summer Look With These Products From Latinx-Owned Beauty Brands

Alamar Cosmetics
Alamar Cosmetics
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Time to embrace bright colors and let your curls loose! This Summer promises a lot of fun in the sun, and what better way to look and feel your best than with hair and makeup beauty brands that are Latinx-owned? We're all for supporting our fellow chicas, and we do it even more eagerly when their products are top quality. Get ready to shine bright and feel more Latina than ever with these amazing finds.

Alamar Cosmetics Reina Del Caribe Vol. 1
Alamar Cosmetics

Alamar Cosmetics Reina Del Caribe Vol. 1

Alamar's very first palette to the market, Reina Del Caribe Vol. 1 ($28), pays tribute to Caribbean beauty. Inspired by her native Cuban roots, founder Gaby Trujillo created a palette that was reminiscent of the beauty and culture of Cuba. This palette features eight highly opaque shades — from intense metallics to warm creamy mattes — promising looks that'll make people notice you day and night. Each shade name is inspired by a Cuban staple, like El Malecón (a pure metallic gold) or Celia (a vivid turquoise playing homage to the one and only Celia Cruz).

Alamar Cosmetics Reina Del Caribe Vol. 2
Alamar Cosmetics

Alamar Cosmetics Reina Del Caribe Vol. 2

Thanks to the big success of Reina Del Caribe Vol. 1, Alamar Cosmetics was inspired to launch a Volume 2 ($28) and bring out shades that reflect the Caribbean's tropical nightlife. Eye shadow tones range from soft pearls and pinks to deep, matte yellow and brown.

Alamar Cosmetics Colorete Blush Trio
Alamar Cosmetics

Alamar Cosmetics Colorete Blush Trio

Want to accentuate your summer bronze? Alamar Cosmetics is introducing three blush palettes that are designed to complement various skin tones and make your Summer glow more prominent than ever: the new Colorete Blush Trios.

These blush trios are formulated to glide seamlessly over your cheeks while offering maximum pigmentation. Their buttery smooth formula contains micro shimmers and is entirely vegan, and talc-, fragrance-, and cruelty-free. The shades come in Dark/Rich ($22), Medium/Tan ($22), and Fair/Light ($22).

Alamar Cosmetics Mother of Pearl Glosses
Alamar Cosmetics

Alamar Cosmetics Mother of Pearl Glosses

Meet the right gloss for your pout: Mother of Pearl Glosses. Formulated with rich Sea Buckthorn Extract and Camellia Oil, these Mother of Pearl glosses will hydrate your lips while delivering a smooth, shining, iridescent effect. These products are gluten-free, talc-free, and always cruelty-free.

Shades include:

  • Luna ($10): lightweight, crystal clear gloss that packs a ton of pearly shine.
  • Corazon ($10): soft peach with gold, pink, and green micro shimmers.
  • Sirenita ($10): adds a golden rosy hue to your lips, fit for an ocean-bound reina like you.
  • Tesoro ($10): a gilded bronze gloss that reminds us of a sacred treasure chest.
Golden Dream Beauty Eyelashes
Golden Dream Beauty

Golden Dream Beauty Eyelashes

Golden Dream Beauty is a new line of cosmetics launched by Venezuelan beauty influencer Ydelays. Just as the name reads, this brand is on a mission to inspire and motivate you to reach your dreams, while living and looking unapologetically good. As a Venezuelan native and US immigrant, Ydelays is the prime example of living up to her dreams, leading her to finally launch a line that she believes will inspire her community to push forward.

One highlight this month is a collection of four eyelashes that are completely cruelty-free, vegan, and are reusable. They come in four styles: Divina ($10), Dama ($10), Hottie ($10), and Oh Baby ($10).


Botánika Beauty Collection
Botánika Beauty

Botánika Beauty Collection

Inspired by the botánica stores found across densely populated Latinx communities, Botánika Beauty was created to fill a social niche and link us to the beauty rituals of our past. They go beyond the product ingredients and instead focus on the herbs such as sabio (sage) to stimulate hair growth and laurel (bay leaf) to smooth the hair and add shine. This brand is more than just a haircare line; it's a collective that celebrates beautiful traditions with today's modern approach.

The collection includes:

  • The Mender ($12): This unique protein-enriched treatment is used to restore and revitalize damaged hair with a natural, ready-to-use formula that moisturizes, reconstructs, and mends hair to restore the body.
  • The Definer ($11): The curl cream of your dreams. This lightweight formula adds moisture and hydration for the ultimate curl definition, and is perfect for all hair types.
  • The Hydrator ($12): A smoothing, frizz-controlling cream that defines and moisturizes dry, curly hair. Made with medium to thick hair in mind, this curl cream locks in hydration while defining your curls.
  • The Stimulator ($11): A Jane of All Trades, the Stimulator is a multitasking oil serum that stimulates hair growth, fights frizz, and adds shine to all hair types.
  • The Revitalizer ($12): This deep conditioner intensely restores, repairs, and revitalizes damaged hair, adding elasticity and shine.
  • The Enhancer ($11): This curl-enhancing mousse dries quickly for the perfect hold while nourishing the hair with added moisture and shine.
  • The Protector ($11): An alcohol-free, elongating gel that provides maximum definition while hydrating and adding shine to your hair.
Alamar Cosmetics Ojitos Brush Trio Vol. 1
Alamar Cosmetics

Alamar Cosmetics Ojitos Brush Trio Vol. 1

Alamar Cosmetics designed the Ojitos Brush Trio Vol. 1 ($18) to complement the Reina Del Caribe eye shadow palettes perfectly. The brushes are handmade with 100 percent synthetic fibers and are incredibly soft and durable. They're also named after the founder's abuela, the fabulous Señora Olga Herminia Ojito.

What you'll get:

  • Flat Painter Brush: Applies any foiled metallic shades effortlessly onto the lid. It also works as a fantastic tool for cutting the crease with concealer and any other wet or cream products.
  • Fluffy Blender: Fundamental to any eye look. It assists in seamlessly blending colors together in the crease to create dimensional and flawless looks.
  • Flat Tight Liner Brush: Perfect for applying shades onto your lower lash line for a smoked-out effect, or liner on your upper lashes with gel, powder, or liquid liner.
Alamar Cosmetics Ojitos Brush Trio Vol. 2
Alamar Cosmetics

Alamar Cosmetics Ojitos Brush Trio Vol. 2

Same as the Ojitos Brush Trio Vol 1., Alamar Cosmetics designed the Ojitos Brush Trio Vol. 2 ($18) to perfectly complement the Reina Del Caribe Vol. 2 eye shadow palettes.

What You'll Get:

  • Stiff Pointer Brush: Works for precise application on the lower lash line as well as allowing for saturated color payoff on the inner corners and brow bone.
  • Fluffy Blender 2.0: Offers a more dense application than the original blender and applies more pressure into the crease. Use this brush to pack on the mattes and then buff away to blend seamlessly.
  • Wide Blender Brush: Perfect for buffing concealer or primer. Its broad and dense bristles diffuse creams and metallics beautifully.