8 Latina-Owned Vegan Beauty Brands You Need to Know

Alamar Cosmetics celebrates culture through makeup. Miami-based founder Gabriela Trujillo, a veteran makeup artist, started the brand — which is now vegan — in 2017 and named it after her birthplace: Alamar, a small barrio in Havana, Cuba. Many of Alamar Cosmetics' products also honor this heritage, including the Reina Del Caribe eyeshadow palettes.