POPSUGAR: American agriculture is in a rough state at the moment. You've partnered with Tillamook and the American Farmland Trust to support a new initiative and advocate on behalf of farmers and farmworkers: essential workers who are largely Latinx, widely underpaid, and often undocumented. Could you tell me about that work?
"The pandemic has deemed farmers and farmworkers essential, but they've always been essential to the American food supply."
Eva Longoria: You know, I've been advocating for farmers and farmworkers for 20 years, and when Tillamook came to me and said, "We want to do a campaign that really supports this community," I was like, "I'm in." The pandemic has deemed farmers and farmworkers essential, but they've always been essential to the American food supply.
We can never take them for granted because they are literally the people who put food on the table. COVID-19 has put more pressure on farmers across the country: we expect to show up to our grocery stores and see produce and food, and a lot of these farmers don't have the support and infrastructure that they need during this time.
So I was just excited that Tillamook was doing something with the American Farmland Trust to not only raise awareness about the importance of agriculture — because people kind of take it for granted, [that] agriculture is still the backbone of America — but we're also obviously doing it to raise dollars to help save farms and farmland. So I was like, "What do I do? What's the deal, what's the campaign?" And they were like, "Oh nothing, you just eat the Tillamook products." [laughs]
![POPSUGAR: American agriculture is in a rough state at the moment. You've partnered with Tillamook and the American Farmland Trust to support a new initiative and advocate on behalf of farmers and farmworkers: essential workers who are largely Latinx, widely underpaid, and often undocumented. Could you tell me about that work?
"The pandemic has deemed farmers and farmworkers essential, but they've always been essential to the American food supply."
Eva Longoria: You know, I've been advocating for farmers and farmworkers for 20 years, and when Tillamook came to me and said, "We want to do a campaign that really supports this community," I was like, "I'm in." The pandemic has deemed farmers and farmworkers essential, but they've always been essential to the American food supply.
We can never take them for granted because they are literally the people who put food on the table. COVID-19 has put more pressure on farmers across the country: we expect to show up to our grocery stores and see produce and food, and a lot of these farmers don't have the support and infrastructure that they need during this time.
So I was just excited that Tillamook was doing something with the American Farmland Trust to not only raise awareness about the importance of agriculture — because people kind of take it for granted, [that] agriculture is still the backbone of America — but we're also obviously doing it to raise dollars to help save farms and farmland. So I was like, "What do I do? What's the deal, what's the campaign?" And they were like, "Oh nothing, you just eat the Tillamook products." [laughs]](https://media1.popsugar-assets.com/files/thumbor/UXyWYzQHwb_JpAt5a3Q9VcBwXrQ/fit-in/1024x1024/filters:format_auto-!!-:strip_icc-!!-/2020/09/09/139/n/1922564/a58684ce429763ea_1Z5A0459-v2-PM/i/POPSUGAR-American-agriculture-is-in-rough-state-at-moment.jpg "POPSUGAR: American agriculture is in a rough state at the moment. You've partnered with Tillamook and the American Farmland Trust to support a new initiative and advocate on behalf of farmers and farmworkers: essential workers who are largely Latinx, widely underpaid, and often undocumented. Could you tell me about that work?
\"The pandemic has deemed farmers and farmworkers essential, but they've always been essential to the American food supply.\"
Eva Longoria: You know, I've been advocating for farmers and farmworkers for 20 years, and when Tillamook came to me and said, \"We want to do a campaign that really supports this community,\" I was like, \"I'm in.\" The pandemic has deemed farmers and farmworkers essential, but they've always been essential to the American food supply.
We can never take them for granted because they are literally the people who put food on the table. COVID-19 has put more pressure on farmers across the country: we expect to show up to our grocery stores and see produce and food, and a lot of these farmers don't have the support and infrastructure that they need during this time.
So I was just excited that Tillamook was doing something with the American Farmland Trust to not only raise awareness about the importance of agriculture — because people kind of take it for granted, [that] agriculture is still the backbone of America — but we're also obviously doing it to raise dollars to help save farms and farmland. So I was like, \"What do I do? What's the deal, what's the campaign?\" And they were like, \"Oh nothing, you just eat the Tillamook products.\" [laughs]")
