Lulu Cordero, the CEO of Bomba Curls, wasn't always proud of her natural hair. Like many, growing up she heard the word pajón when people referenced her hair, but when she stepped into womanhood, Cordero decided to let go of the relaxer and embrace her natural texture. Being an Afro-Latina from the Dominican Republic, she always knew the beauty benefits of natural ingredients, and that's how she decided to formulate her line of curly-hair products featuring fundamental formulas such as cafecito, rosemary, and more.
"Our hair, skin, hips, etc., are a part of Black beauty. These are all gifts from our ancestors, and by celebrating said gifts, I honor them," says Cordero, who remembers watching Dorothy Dandridge in "Carmen Jones" as a pivotal moment in celebrating Black beauty and representation. The 1950s American musical features an all-Black cast and tells the story of a parachute-factory worker and an Army corporal. "I'd never seen anything like it before. Before that, I'd only seen Latino media, which has a history of erasing us." Seeing the iconic Black actor sport a sultry red lip and epitomize retro glam gave the beauty entrepreneur hope.
