Becky's love for makeup translated into quite a few partnerships that she enjoyed with well-established brands — she was the face of CoverGirl at just 15 years old — but she always knew she wanted more. "It's more important to me to also have ownership — to show our community that we should be participating in other ways than just being the pretty Latina face that helps a bigger brand check a box for diversity," she says. "Dedicating a beauty brand like Treslucé to being a vessel for the Latinx community is necessary because Latinx representation has kind of missed the mark for many years."
It's with that in mind that she didn't name the company "Becky G Cosmetics" or something like that. She wanted the brand to represent Latinx as a whole — not just herself.
Becky G's Favorite Treslucé Product
As any proud creator does, Becky uses her Treslucé makeup products daily, but there's one that she reaches for the most: her Ready to Bounce Blush ($16). "My little sister is obsessed with them at the moment," Becky says. "She stole mine."
The colors "Out the Door," a peachy pink, and "On the Move," a beige peach, are her go-to shades. "If I had to just choose one product [to] just slap it on my face so I look alive, it would be our blush."
![Becky's love for makeup translated into quite a few partnerships that she enjoyed with well-established brands — she was the face of CoverGirl at just 15 years old — but she always knew she wanted more. "It's more important to me to also have ownership — to show our community that we should be participating in other ways than just being the pretty Latina face that helps a bigger brand check a box for diversity," she says. "Dedicating a beauty brand like Treslucé to being a vessel for the Latinx community is necessary because Latinx representation has kind of missed the mark for many years."
It's with that in mind that she didn't name the company "Becky G Cosmetics" or something like that. She wanted the brand to represent Latinx as a whole — not just herself.
Becky G's Favorite Treslucé Product
As any proud creator does, Becky uses her Treslucé makeup products daily, but there's one that she reaches for the most: her Ready to Bounce Blush ($16). "My little sister is obsessed with them at the moment," Becky says. "She stole mine."
The colors "Out the Door," a peachy pink, and "On the Move," a beige peach, are her go-to shades. "If I had to just choose one product [to] just slap it on my face so I look alive, it would be our blush."](https://media1.popsugar-assets.com/files/thumbor/_NIu37pnYT7Uv_nwTDHiPHWYJ70/fit-in/1024x1024/filters:format_auto-!!-:strip_icc-!!-/2022/03/07/768/n/1922153/95871a7e341bf414_Blush_OnTheMove/i/Becky-love-for-makeup-translated-into-quite-few-partnerships-that.jpg "Becky's love for makeup translated into quite a few partnerships that she enjoyed with well-established brands — she was the face of CoverGirl at just 15 years old — but she always knew she wanted more. \"It's more important to me to also have ownership — to show our community that we should be participating in other ways than just being the pretty Latina face that helps a bigger brand check a box for diversity,\" she says. \"Dedicating a beauty brand like Treslucé to being a vessel for the Latinx community is necessary because Latinx representation has kind of missed the mark for many years.\"
It's with that in mind that she didn't name the company \"Becky G Cosmetics\" or something like that. She wanted the brand to represent Latinx as a whole — not just herself.
Becky G's Favorite Treslucé Product
As any proud creator does, Becky uses her Treslucé makeup products daily, but there's one that she reaches for the most: her Ready to Bounce Blush ($16). \"My little sister is obsessed with them at the moment,\" Becky says. \"She stole mine.\"
The colors \"Out the Door,\" a peachy pink, and \"On the Move,\" a beige peach, are her go-to shades. \"If I had to just choose one product [to] just slap it on my face so I look alive, it would be our blush.\"")
