Cheers! A Look Back at Beer Advertising For Women
Crack open a cold one — it's National Beer Day! You'd think modern women would be free to consume whatever alcoholic beverage they choose without worrying about stereotypes, but alas, it's been a love-hate history of beer ads for women. Though the '50s and '60s weren't forward-thinking eras for females, that doesn't mean sexist beer advertisements and marketing campaigns are any less common now. Advertisers are old pros at using clichés and generalizations about women in hopes of getting them to buy their hops. Let's put on our beer goggles and take a look at female-targeted beer ads over the years.