This Company Is Every Girl's (and Grown Woman's) Princess Fantasy Come True

Do you have any sweet stories since you've opened up?

I honestly probably tear up once or twice a week. People can say what they want about princesses and role models, etc., but at the end of the day, making a little girl feel pretty and watching her just play freely in a world we built just for her or interact with a character she looks up to is very touching. I think we should celebrate little girls just how they are.