Personalization has been the focus of weddings since the late ‘90s, but in 2016 it’s not just about the monogrammed cocktail napkin and signature drink. It’s about the experience couples want their guests to share with them. "Couples are less focused on overwrought details and 'unfelt' hospitality through cloying and often unnoticed personalization," says Charleston-based wedding planner and designer Calder Clark. Brides and grooms are realizing this is the first, and probably largest, event they will ever host, and therefore want to entertain their family and friends in a way that speaks to their interests, whether it's the food, music, or location.
