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I thought I'd hire Sheri, and 1, 2, 3 — I'd have beautiful invites done. No. Your designer is not a mind-reader and while he or she will do the artistic side, you need to be clear about what you want. It took about three tries to get it right.
We went with a floral watercolor theme, inspired by our Spring country wedding at The Garrison in New York's Hudson River Valley. The colors for my tablescapes were green, white, and blush pink, so we chose these shades for the invites, as well. While we went with a botanical theme, you can do anything from a color story to a unique monogram style.
The first two mockups Sheri sent me were not my taste — one was too busy, and the other was too "leafy." My fiancé told me to give her really specific instructions. I did some soul and style searching on Etsy and the internet before deciding on my vision: watercolor floral-lined envelope and slanted-script rose gold foil invite. Placing the pattern on the envelopes instead of the invites gave it some pizzazz while keeping the main page simple.
I also made sure to explain exactly how I wanted the watercolor to look: such as the ratio of flowers to leaves, and how delicate I wanted the brushstrokes to appear. All of this helped her to create something I loved! We tweaked the color from peach to blush, and it was a done deal.