Best Sales and Deals January 2025: Adidas, Bluemercury, Away
I'm a Deals Hunter, and These Are 10 of the Week's Very Best Sales
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After three years of working as a shopping editor, I've learned a thing or two when it comes to sourcing the best deals — yes, even under-the-radar ones. Among my greatest discoveries is that while January might not be marketed as a prime shopping month, it's actually one of the best times of the year for deal hunters.
Come January, retailers are restocking their inventory for the new year, while simultaneously trying to clear out whatever's left from the holiday-shopping season. There's an assortment of winter wardrobe essentials and a peek at what's to come for spring. Plus, with long holiday weekends — like MLK weekend — and Valentine's Day looming, there's a handful of occasion sales to shop, as well.
To help you narrow in on this week's best sales, I curated a guide to every deal that's worth shopping. From editor-loved beauty products and steep discounts on fitness gear to practical travel accessories and markdowns on celeb-approved jeans, there's something for everyone to shop this weekend — regardless of your product preferences or budget. My standout picks? Lovehoney is hosting a sale on vibrators and sex toys that are sure to add a spicy upgrade to your love life — or self-care routine. Retro Adidas sneakers are now marked down in select colorways and sizes — but only for a limited time. And my all-time favorite pair of headphones — beloved even by Oprah — are now 17 percent off at Amazon.
So, what are you waiting for? Grab your credit card and keep reading for a glimpse of the best deals to score on right now.
Best Hair-Care Deal to Shop This Week
Olaplex No. 5 Bond Maintenance Strengthening and Reparative Hair Conditioner ($43, originally $54)
Ulta's famous jumbo sale is here, and for a limited time, shoppers can save up to 45 percent off on jumbo bottles from top brands like Olaplex, Redken, Joico, Lolavie, and more. This nourishing conditioner is an editor favorite, and you can read more about it in our guide to the best Olaplex products.
Best Wellness Deal to Shop This Week
Lovehoney Rose Clitoral Suction Stimulator ($35, originally $50)
We can always count on Lovehoney to deliver the best deals on everything from sex toys to vibrators. In advance of Valentine's Day, the brand is offering deals of up to 50 percent off on select sex toys and bondage — including this stimulating device, which doubles as the perfect treat for yourself or a partner.
Best Beauty Deal to Shop This Week
Boy Smells Hinoki Fantome Eau de Parfum ($69, originally $98)
Beauty-lovers, this deal is just for you! Bluemercury's last chance sale is bursting with deals on coveted beauty products that range from lip sets to Nest candles and even editor-approved perfumes — including this woody amber fragrance from Boy Smells. Save up to 50 percent off on the retailer's most popular essentials.
Best Fashion Deal to Shop This Week
Adidas Nora Shoes ($71, originally $80)
Step into the new year with confidence and a fresh pair of kicks from Adidas. Thousands of styles are now on sale for up to 60 percent off on the Adidas site, including this retro pair that's fitted with a grippy construction. Shop the everyday shoe in eight colorways.
Best Fitness Deal to Shop This Week
Amazfit GTR Mini Smart Watch ($70, originally $100)
With over 800 ratings and a 4.2 average on Amazon's site, this mini smart watch offers a great way to track your everyday health, without the same steep price tag as an Apple Watch or FitBit. The compact device can deliver metrics on your heart rate, sleep health, and more.
Best Fashion Deal to Shop This Week
Good American Soft Tech Good Classic Slim Bootcut Jeans ($134, originally $179)
Fancy a new pair of denim? I recommend starting your spree at Good American, where the brand is currently offering sitewide deals of up to 25 percent off through its long weekend sale. Style this pair with a sleek bodysuit, statement bag, and ankle boots for a look you can wear all winter long.
Best Home Deal to Shop This Week
Buffy Cloud Comforter ($166, originally $195)
You'll feel like you're wrapped up in otherworldly comfort with this cozy comforter — hence it's "cloud" name. The breathable bedding is touted as being the most awarded comforter on the internet (according to Buffy's site), and for a limited time, it's also on sale.
Best Travel Deal to Shop This Week
Away The Softside Carry-On Suitcase ($191, originally $225)
If you have any upcoming trips or vacations you're dreaming about for 2025, then you'll definitely want to browse through Away's current sale. Shoppers can take up to 40 percent off on select carry-ons and other travel accessories through the brand's weekend sale. This model is one of many suitcases that are included, and it's from Away's softside collection. Read our review of Away's softside luggage to learn more.
Editor Quote: "The Away Softside is best for travelers who prefer soft luggage so they can pack in as many clothes and belongings as possible, utilizing the zipper expansion as needed." — Kelsey Garcia associate content director, Balance
Best Kitchen Deal to Shop This Week
Le Creuset Signature 3.5-Qt. Cream Sauteuse Oven ($200, originally $350)
I can't even keep track of all the amazing deals happening at Crate & Barrel this week. The standouts? Shoppers can take up to 40 percent off on appliances from Breville and KitchenAid, plus up to 60 percent on sale items that range from Le Creuset cookware to cute tablescape accents.
Best Tech Deal to Shop This Week
Bose Ultra Open Ear Buds ($249, originally $299)
There are wireless earbuds, and then there's these stylish Bluetooth headphones from Bose — which combine the pristine sound quality of traditional earbuds with a sleek design that mirrors the look (and feel) of an ear cuff. I detail my love for the headphones in this review of the Bose Ultra Open Earbuds; plus, you can shop them on sale for a limited time.
Editor Quote: "Whether you're an avid music listener looking for the next great headphone innovation, an agile athlete in need of earbuds that won't fall out through even the most intense workouts, or a fashion lover who appreciates devices that don't hinder your personal style, these wireless headphones are a worthwhile investment for anyone." — Kyley Warren, assistant editor, Shopping
Kyley Warren (she/her) is an award-winning writer, editor, and affiliate strategist with more than four years of experience in the publishing space. She currently works as an assistant editor on PS Shopping and is an expert on all things related to shopping and fashion. She previously worked with Entertainment Tonight as a style commerce writer, and her byline has appeared in publications globally.
