14 Early Black Friday Deals Already Up to 50% Off, From Ulta to Wayfair

Wavytalk Thermal Brush ($48, originally $69)

It feels like hot brushes are always trending on TikTok, and honestly, it's not surprising. While going to a salon for a blowout every day would be a dream, this easy-to-use tool can help recreate similar results from home. Our contributor shares how she uses it in her beauty routine in her Wavytalk Thermal Brush review.

Editor Quote: "There are so many reasons why I love the Wavytalk Thermal Brush — it provides a salon-lookalike blowout at home. Before using this brush, I had given up on blow drying my hair myself (my arms get too tired, it takes me upward of one hour to do my entire head, and it never ends up looking sleek and frizz-free). With the Wavytalk Thermal Brush, though, I'm able to mimic professional results without risking arm cramps (the brush is lighter than a standard blow dryer) or prolonged heat exposure." — Michelle Rostamian, beauty contributor

Shark Beauty FlexStyle Hair Blow Dryer & Multi-Styler in Winter Pearl ($200, originally $300)

Now through November 21, Ulta will be unveiling new early Black Friday deals every week, from discounts on an entire brand to high-ticket items, like this Shark Beauty tool. With deals up to 50 percent off, this is the perfect opportunity to snag major savings all month long.

Coop Original Adjustable Pillow ($67, originally $89)

If you find yourself waking up with the same neck cramp or stiffness morning after morning, it might be time to level up your pillow game. Lucky for you, Coop created an entire line to fix this exact problem. Using memory foam and microfibers, each pillow maximizes support whether you sleep on your back, side, or stomach. Read more about it in our editor's Coop Original Adjustable Pillow review.

Editor Quote: "I'm picky when it comes to pillows. As a combo sleeper who switches between their back and side, I prefer one that's both firm and fluffy, which is surprisingly hard to come by. I find memory foam to be too hard and down not supportive enough for my neck. But this pillow's memory foam and microfiber fill blend turned out to be the perfect middle ground for me — it felt softer than a standard memory-foam pillow, but still lofted enough for my head and neck to be comfortable. I know this isn't everyone's preference, so I appreciate that Coop offers extra memory foam to adjust your pillow to your liking. I took advantage of the personalization, and have been playing around with adding and removing fill to see how it feels every few nights." — Yerin Kim, former features editor

Ninja DZ201 Foodi 8 Quart 6-in-1 DualZone 2-Basket Air Fryer ($130, originally $200)

One of our editors was hardly exaggerating when she called this dual air fryer the secret to her happy marriage. It features two independent baskets that allow you to cook separate entrées at once and schedule them to finish simultaneously. The setup makes it easy for couples or families with different tastes to still enjoy a meal together. Learn more in our Ninja DZ201 Foodi 8 Quart 6-in-1 DualZone 2-Basket Air Fryer review.

Editor Quote: "There's so much I like about the Ninja Foodi DZ201 Air Fryer, starting with its dual-basket design. It's super convenient because my husband and I tend to eat different proteins. He tends to stick with chicken, and me, salmon, and with this air fryer, we can cook them simultaneously. Before, we'd have to cook them one at a time, or differentiate cooking methods, such as baking one and air-frying the other." — Marisa Petrarca, former contributing shopping editor

Sand & Stable Hertford 26" Wide Upholstered Linen Blend Accent Chair ($137, originally $199)

Wayfair's early Black Friday deals offer savings up to 70 percent off on furniture and home essentials. In terms of standout discounts, this upholstered accent chair is a total winner. The modern furniture has a 4.4 average rating and over 6,500 five-star reviews on Wayfair's site, all raving about its cozy foam cushions and easy assembly. The chair is sure to add some welcomed texture to any empty corner, plus it comes in four colorways.

Bugaboo Kangaroo Stroller ($879, originally $1,099)

Picking out a stroller is a major parenting milestone, and with so many luxury designs on the market, it is often a very expensive one. Bugaboo is gifting you 20 percent off its bestselling Kangaroo Stroller and the Kangaroo Stroller and Sibling Seat Bundle ($1,118, originally $1,398). Loved for easy folding during travel and maximum storage, this stroller is built to grow with your family.

Avocado Green Mattress with Pillow-Top ($1,839, originally $2,299)

It's no secret that Black Friday is the perfect time to finally commit to upgrading big-ticket items around the home — especially a mattress. Proving this very point, Avocado is running a 20 percent discount sitewide, including our editor's favorite pick. Read her full Green Mattress With Pillow Top review.

Editor Quote: "In my opinion, the Avocado Mattress was not only one of the more comfortable models I've ever slept on, but the organic materials make it a winner, too. If you're someone focused on having an eco-friendly household, this one is worth the splurge. I can't ignore that the price tag is high, but when it comes to sustainability and fair-trade-sourced home goods, you get the quality that you pay a premium for." — Krista Jones, former shopping editor

Apple AirTag 4 Pack ($80, originally $100)

Now's the time to stock up on a four-pack of Apple AirTags. They're marked well below their usual $100 right now as part of Target's early Black Friday deals. They are essential for keeping tabs on your most prized possessions or slipping them into stockings and gift bags for family and friends this holiday season. Find out how one of our former associate editors liked to use them in our Apple AirTag review.

Editor Quote: "I thought these little devices were brilliant. Each AirTag is tiny; all four fit in the palm of my hand, as shown above. They took about 30 seconds to set up; all you need is your iPhone close by, and they pair automatically. I bought a four-pack because my family had four checked bags, and I named each one for the colored luggage tag on each bag, so I would know which was which. Using the Find My app that's installed on all iPhones, I was able to track our bags from check-in until takeoff, and again when we landed back in the States. I saw them all together in the European airport, and I was even able to track, based on an airport map, that they moved with us when we had to change planes due to an electrical issue. Sure, I was a little paranoid, but it made me feel that much better after hearing about almost everyone I knew losing their luggage." — India Yaffe, former associate shopping editor

Sony WH-1000XM5 Noise Cancelling Wireless Headphones ($200, originally $400)

These headphones make it easy to tune out distractions, whether you're working out or relaxing. Thanks to model's noise-canceling technology that actually adapts to your routine, switching to ambient sound happens naturally when it makes sense. For more, read our Sony WH-1000XM5 Wireless Noise Canceling Headphones review.

Editor Quote: "The noise cancellation on these headphones is also truly one of the best on the market — there are times when I don't even need to play audio, and the headphones still block out the noise pollution of my environment. Whether it's grunting gym bros or crying babies on flights, sounds will be totally blocked out by these headphones." — Anvita Reddy, former assistant shopping editor

LOFT Petite Puffer Jacket ($102, originally $170)

LOFT's Black Friday sale is so good, with up to 70 percent off pieces you'd never expect to see marked down this low. Yes, in-season products too — not just random summer throwaways. Whether you're looking for a winter wardrobe staple like this adorable red puffer or something bolder like a leather jacket, the retailer's deals are better than ever.

Cozy Earth Women's Bamboo Stretch-Knit Long Sleeve Pajama Set ($131, originally $154)

Early deals are the perfect excuse to buy fancy matching pajamas for your whole family or friend group at a fraction of the price. Cozy Earth has up to 15 percent off its bestselling sleepwear, which our editor calls the best pajamas she has ever owned. Read more in her full Cozy Earth Bamboo Pajama Set review.

Editor Quote: "Cozy Earth's Bamboo Pajama Set is by far the best pair of pajamas I have ever owned. From the feel to the look, these exude luxury. The fabric is silky and smooth with cloudlike softness, with the ideal amount of slip that allows you to move around without friction. The PJs are warm and cozy yet lightweight and breathable, meaning I can wear them through all seasons of the year. While a matching set will always appear polished, these PJs embody quiet luxury. The collar and contrast piping deliver a tailored look, while the flattering yet relaxed fit is perfect for achieving comfort. Needless to say, it's really difficult to change out of these in the morning." — Anvita Reddy, former assistant shopping editor