20 Target Products Our Editors Buy Over and Over

Blake Brown Sandalwood Vanille Fundamental Strengthening Mask ($20)

You've definitely caught the buzz about Blake Lively's new hair-care line, Blake Brown Beauty, right? Our editors put the products to the test to find the best of the best, and one swears by the Strengthening Mask for transforming her thick, curly hair. Learn more about her experience using it — and see what our other editors thought — in our comprehensive Vetted feature dedicated to Blake Brown Beauty.

Editor quote: "The strengthening mask is my new hero product for detangling; it's so effective, I don't even have to brush through my hair when I get out of the shower, which (fellow curly-haired friends will know) is unheard of." — Kyley Warren, assistant editor, Shopping