The Demure Trend Is Here — Shop 15 Products to Live Mindfully

e.l.f. Halo Glow Liquid Filter Complexion Booster ($14)

"I want to be mindful with my makeup routine and I don't want to look too cakey — it's not considerate. The e.l.f. Halo Glow Liquid Filter Complexion Booster makes my skin glow while adding coverage, so I don't need to do too much with my foundation. It delivers a glow-from-within look, which is very approachable, very natural, and very demure." — AR