The Demure Trend Is Here — Shop 15 Products to Live Mindfully

Day Rate Beauty Power Pin ($29)

"I needed a way to elevate my everyday messy bun and celebrity hair stylist Mark Townsend recommended this seven-inch French hair pin as a way to create an updo without damaging my hair. It holds all day and feels much more demure than hair tangled in a scrunchie. I simply part my hair and twist it around the pin for an elevated look that only takes a few seconds." — Genevieve Farrell, director of fitness and wellness video