The Demure Trend Is Here — Shop 15 Products to Live Mindfully

The Skinny Confidential Caffeinated Sunscreen ($45)

"Using a lightly-tinted SPF daily like the Caffeinated Sunscreen from the Skinny Confidential feels very demure to me. It preps my skin for the day (whether I'm wearing makeup or not) and keeps my face protected from the sun at the same time. Very considerate, very mindful of sun damage. Another bonus? It also boasts skin-care ingredients like squalene that keeps skin moisturized and caffeine that reduces the appearance of fine lines." — AA