10 Beauty Gifts From Black-Owned Brands to Add to Your Holiday List

Cake Batter Liquid Lipstick in Red Velvet ($24)

If you're searching for the perfect red lipstick, your hunt ends here. Thankfully, Pound Cake — co-founded by Camille Bell and Johnny Velazquez — has introduced its Cake Batter formula. This semi-matte, lightweight lipstick delivers a rich, true red that flatters every skin tone. Even better, Cake Batter stays put after drinks and a meal (which there will be plenty of over the holidays). What I love most is how a bold red lip instantly makes any look more festive and polished without requiring a full face of makeup.