Rob Rausch’s Must Haves, From $43 Overalls to a Cozy Faux-Fur Blanket

His routine may be simple, but it's specific. When it comes to toothpaste, Rausch knows exactly what he likes — and it better have a kick. "The more the toothpaste burns, the better it is," he says. "I like the burn." Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste ($14, originally $15) gets the job done, delivering that clean, just-brushed feeling he looks for every morning.