Start Shopping Sustainably Now — 70 Brands That Put the Environment First

Since Allbirds makes its shoes from merino sheep's wool, it has paired with leading organizations, such as ZQ Merino, to ensure the wool is held to high standards of farming, land management, and animal welfare. One recycled bottle goes into the making of every pair of laces, Allbirds uses castor bean oil to increase the natural content in its insoles (and reduces its carbon output), and its packaging is made from 90 percent recycled cardboard, too.

What We'd Buy: Allbirds Women's Wool Runners ($95)