Be Rooted's Jasmin Foster Talks About Being the First Black-Owned Stationery Brand Sold at Target

On providing representation specifically in the stationery space: Jasmin recalled how she became aware of the industry's shortcomings as a young girl who loved all kinds of journals, sticky notes, and pencils. "I always felt like when I walked into the aisle, there wasn't a design aesthetic or even language that really spoke to me," she recounted. "From that point, I knew I wanted to create a brand in which women of color really feel seen and spoken to. When they look to a journal to pour out their goals, dreams, and aspirations, I want them to have language they're used to speaking, so they can be more vulnerable, more open, and it feels more relatable."

This Act Up Sis Spiral Journal ($16) is just one of the designs Jasmin hopes can accomplish just that.