Be Rooted's Jasmin Foster Talks About Being the First Black-Owned Stationery Brand Sold at Target

On the meaning behind the name Be Rooted: Jasmin explained her intention was to emphasize the relationship between self-worth, journaling, reaching goals, and expressing dreams. "Through the name, I really wanted women of color to feel that they were firmly planted in the stationery category — that they were rooted in their culture, that they were rooted in their reflection, and that they were also rooted in who they were," Jasmin shared.

Decorate your belongings with this Be Rooted Collection Sticker Sheet ($5), and let the designs serve as your daily reminder of the value of being rooted.