On breaking down racial barriers in retail distribution: Jasmin spoke of her longstanding relationship with Target Corporation, at which she worked as a senior buyer for several years. Always the cheerleader and advocate for other diverse brands, Jasmin never imagined she'd see her own on the shelves. "To be the first Black-owned stationery brand in the school supply section just means the world," she said. "This space is dominated by the big guys. There are huge brands that have been here for decades, so it's awesome to be able to create a new wave and showcase that women of color also deserve to be seen in an aisle that has historically been neglected. I'm so excited for my brand to be in the aisle, but I'm even more excited for diverse brands to see themselves in this category and for it to potentially open the door for others as well."
With this Target Exclusive Hustle Harder Lined Spiral Journal ($13), Jasmin hopes to inspire you to reach your dreams just like she did.
