10 Trans-Owned Businesses to Shop This Holiday Season

The Business: Both& Apparel

Gift Idea: The Franklin Top ($59)

goodbuy explained that founder Finnegan Shepard was inspired by his own transition to start Both&. As a trans man, Shepard was frustrated by the lack of options in the fashion market. "Instead of designing in a vacuum, Both& is working directly with the community to shape a brand that answers to our needs and desires," Both& Apparel's site states. "Everything we do – our designs, our research, and the space for storytelling at the heart of our brand – is done in conversation with our community."