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Dove's #SpeakBeautiful Campaign

This Emotional Dove Commercial Will Change the Way You Tweet

Last year, women sent over five million negative tweets about beauty and body image. Let that sink in. At least that's according to a new Dove commercial called "#SpeakBeautiful" that will air during the preshow for the Oscars. The hashtag is — you guessed it — meant to promote positive body image online. "Let's change the way we talk about beauty on social media," Dove wrote on its YouTube page. "The power is in your hands." Watch the inspiring video and start thinking of your #speakbeautiful tweets, especially on a night when women are too often judged for how they look rather than for their accomplishments.

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