Popsugar Culture Tech News What an Apple Event Looks Like We Take You Behind the Scenes of Apple's iPhone Launch September 10, 2014 by Nicole Nguyen View On One Page Photo 2 of 21 ADVERTISEMENT () Start Slideshow Share This Link Copy ← Use Arrow Keys → 2 There's always something big and mysterious. In this case, a giant, three-story white building constructed just for the event. No signage, no hints, no nothin'. Photo: Nicole Nguyen Previous Next Start Slideshow