Before you take on the lip look, do the rest of your makeup. Try wearing a fine black eyeliner, shimmery nude eye shadow, black mascara, and brow powder that matches your arches. "That's the most modern — it's still finished and flattering," McCulloch said. "You still have definition on the eyes, but it's not a full face of makeup. You've got a freshness to your face that allows the lip to be the singular sensation."
He also suggests priming your pout with balm. "You want it to be hydrated, but at the same time you don't want a ton of product on there because it moves you around too much," he added.