How This 1 Natural Luxury Hair Care Line Is Empowering Global Women

Aura Botanica features responsibly sourced Samoan coconut oil. In Samoa, coconut palms are known as the "tree of life." Kérastase employed NGO Women in Business Development (WIBDI) of 200 female farmers in the area to make these high-grade organic ingredients. It takes just 10 coconuts to produce one liter of virgin oil.

As discussed, in Agadir, Morocco, the brand has employed local women of Targanine (a community project employing Berber women) to make argan oil from the trees found in their region (pictured). Fun fact: argan trees can survive droughts and intense winds to live up to 200 years.