It's no secret that Italians are arguably the most fashionable subset of humans to walk this planet. Women in the city do wear Emilio Pucci to the grocery store. Men do have an impressive collection of loafers from Salvatore Ferragamo on reserve for their morning runs to the espresso bar. Yet, to Italians, there is no fuss required. Fashion isn't a means to show off your socioeconomic place in the world, it's a way of life. The biggest fashion houses in Italy are cultural legacies and major benefactors of preserving Italy's artistic and historical heritage. When visiting Italy, don't be intimidated by the fact that it's a nonstop fashion show, but rather admire a country that prides itself on being at the forefront of the fashion industry.