Your First Look at Fitbit's Super Bowl 50 Ad

By Samantha Netkin

Fitbit announced back in January that it will be releasing its first smartwatch, Fitbit Blaze, in the Spring, and we couldn't contain our excitement. Now we're getting a glimpse at just how awesome the gadget is in Fitbit's commercial airing during Super Bowl 50 on Sunday, Feb. 7 (the first time Fitbit has run an ad during the big event). Aside from onscreen workouts and heart rate monitoring, Fitbit Blaze offers up true style that you'll want to wear all day, every day. Press play and let us warn you that the ad may result in some serious self-motivation.

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