With more than 10 million users, HER is one of the top dating apps for lesbian, bisexual, queer women, nonbinary, and gender-nonconforming people. The app markets itself as being incredibly safe for people in the LGBTQ+ community, allowing users to build a profile based on sexual orientation, gender identity, values, hobbies, and interests. Users can also join communities within the app ranging from traveling to social activism.