Huda Kattan Shows You How to Pull Off '70s Makeup Effortlessly
The '70s, sometimes known as the "Me Decade," were all about individualism — especially when it came to beauty and fashion. Women's liberation was at the forefront, after all. It was also the disco era, and there were Donna Summer's iconic dance tracks, the fabulousness of Studio 54, and Farrah Fawcett's unforgettable feathered waves. Punk rock also emerged in the 1970s, and with it came eyeliner galore for men and women alike.
When it came to beauty looks in the '70s, there were two camps — one was full-on glam (think: glittery eyes, exaggerated lashes, and high-shine lips), and the other was subdued and doe-eyed (think: Jane Birkin's makeup-free skin and wispy lashes). With feminism on the rise, women felt empowered to go completely natural or for barely there looks. "Everyone in the '70s was super carefree following the '60s," Huda Kattan, beauty authority and founder and CEO of Huda Beauty, says.
Here, Kattan shares her tips on how bring the decade back with '70s makeup looks of your own. Whether you want Diana Ross-style lashes for days or effortlessly cool Bianca Jagger dewy skin, this is what you need to pull it off — plus, some groovy '70s makeup inspiration.
Tools You'll Need to Create a '70s Makeup Look
- Foundation: The goal is to make skin fresh-looking with a dewy formula. "I think a super-clean and youthful-looking complexion is key to achieving a modern yet '70s-inspired look," Kattan says.
- Blush: You'll want to keep skin natural and glowy. To achieve this, opt for a cream formula.
- Ice-blue shadow: Pick your blue shadow of choice. Go for a shimmery formula or something more matte.
- Liquid liner: Try something a little more unexpected by swapping out traditional black for blue liquid liner. "I love the idea of a monochromatic look, so when looking for colors that are complementary with ice blue, I would choose other shades of blue to create a monochrome or even gradient look," Kattan says.
- Mascara: Lashes were big in the '70s. Pick your fave mascara formula, and consider emphasizing your bottom lashes.
How to Create a '70s Makeup Look, Step by Step
Step one: skin prep. "The key to a gorgeous and sheer foundation look is all in the prep that you do with skin care before you apply the foundation," Kattan says. "Your prep should include your favorite moisturizer and ideally an oil on top of that to achieve a natural, glowy look." The idea is to let your own complexion shine through with just subtle enhancement instead of going for maximum coverage. Apply a sheer, moisturizing foundation formula with a sponge. If you'd like a little extra coverage here and there, you can simply dab on a hydrating concealer where you want it.
Step two: blush. "A creamy blush placed high on the cheekbones and blended up into the temples will be your best bet."
Step three: shadow and liner. "Pairing an iconic ice-blue shadow with graphic liner will definitely give the retro look a modern edge," Kattan says. Pick a complementary blue shade of liquid liner, and line the upper lash line. Go for a traditional cat eye, or take it up a notch. "To keep the look current, you can also play around with different shades of blue and nontraditional eyeliner shapes to create a truly unique and vintage-inspired look," Kattan suggests. Using a brush, dust shadow onto your lid and crease. You can apply a shimmery blue shadow or a cool-toned silver to the center of your lids to give the eyes a little extra oomph.
Step four: mascara: Try highlighting bottom lashes for a change. "To make them really stand out, you can apply your mascara like normal, and then take tweezers to pinch together small sections of your lashes," Kattan says. "You can also lightly coat the tweezers with mascara before doing this to really make sure they stand out."