What to Buy From Beautycounter and Why This MLM Shouldn't Deter You
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I get it. The endless posts from friends in the multilevel marketing (MLM) grind pestering you to check out their products are annoying. It's enough to deter many from even thinking about purchasing whatever "miracle" potion they're selling. That's why I was surprised to discover that one of my favorite brands, Beautycounter, was an MLM company. (Other companies with similar retail strategies you may recognize are LipSense, Rodan and Fields, and Younique.)
During my five-year stint as a beauty and lifestyle editor, I tested a lot of beauty products. Beautycounter was one of those brands, and its products are some of the handful I still buy today. I'm here to tell you that you'd miss out if you wrote off Beautycounter on the grounds of its MLM status. For one, you don't have to become a consultant or member to try the products. Anyone can purchase Beautycounter online anytime, anywhere, no strings attached. So why should you make room for Beautycounter on your vanity?
I respect that this brand comes out with its hands up and says what other brands are afraid to say: "We do use some synthetic ingredients." It sounds bad, but unlike other beauty companies, Beautycounter works pretty dang hard to make sure those synthetic ingredients are safe and not carcinogenic or harmful to your health. It has a "never list" of ingredients that have been blacklisted that explains why it uses the ingredients that made the cut.
In fact, if you read the FAQ page, you'll feel like you just had an honest heart-to-heart with your mom about why all boys aren't mean and bad just because one broke your heart (but instead, you're talking about moisturizer ingredients). Beautycounter's honest commitment to safe ingredients over pushing words like "organic" and "natural" that often bend the truth is, well, sexy. Why? Let's say a company uses 95 percent organic ingredients in a new serum. If a toxic ingredient makes up one percent, it can still smack a "certified organic" label on the packaging. Kind of misleading, right?
While Beautycounter may not be 100 percent organic, its mission to use only nontoxic ingredients brings a certain peace of mind. Every ingredient is tested and researched (but never on animals), and the brand is upfront about everything from the way it bottles its products to how it sources and ships things. Intrigued? I've rounded up a handful of products you might want to try for yourself.