Best Beauty Products at Ulta
10 Genius Beauty Products From Ulta That Are Truly Worth the Hype
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When you buy any beauty product — be it for your hair, face, or body — you expect it to work. Duh! These are products that give you noticeable results; they work ridiculously well. Thankfully, Ulta carries many of the things we're talking about. We rounded up the ultimate must-have items you need for your beauty arsenal. Take a look at the essentials and invest in them for game-changing results. You won't believe you have missed out for so long.
NYX Professional Makeup Soft Matte Lip Cream
The Product: NYX Professional Makeup Soft Matte Lip Cream ($6)
Why People Love It: The wide variety of colors and long-staying formulas make this liquid lipstick a fan favorite. "I have it in multiple shades (like six now) because it is such an amazing formula," one reviewer said. "I work extremely long hours and overnights and I applied this before I went in to work 10 hours ago and I just got out and the color still looks amazing!"
Pureology Hydrate Shampoo
The Product: Pureology Hydrate Shampoo ($28)
Why People Love It: People with dyed locks adore this shampoo because it brings life into their hair without making the color fade away. One customer explained how it greatly improved her strands. "I destroyed my hair with bleach, lost over two feet of hair. Completely devastating. Fast forward two years and I'm still dealing with the repercussions. This shampoo has transformed my hair and left it bouncy, shiny, soft, and feeling healthy. Highly, highly recommend! I received compliments after the first use."
Stila Stay All Day Waterproof Liquid Eyeliner
The Product: Stila Stay All Day Waterproof Liquid Eyeliner ($22)
Why People Love It: This dark, pigmented formula provides a precise line that won't smudge or budge. One reviewer even wore it in the pool: "I wear a winged eyeliner almost every day and this product is amazing. I swam in it and it didn't come off!"
Jergens Natural Glow 3 Days to Glow Moisturizer
The Product: Jergens Natural Glow 3 Days to Glow Moisturizer ($10)
Why People Love It: If you want a tan within a few days, this lotion will give you a glow that doesn't look fake or streaky. Many reviewers consider this to be their summertime go-to. "I've used self tanners for years and tried a bunch of them; expensive and cheap alike. I keep coming back to this one. I like that it tans in a couple of days and the color is not too dark or orange."
Too Faced Sweetheart Perfect Flush Blush
The Product: Too Faced Sweetheart Perfect Flush Blush ($30)
Why People Love It: There are three different shades in each blush, so you can customize how much you use to create your perfect color. The shimmer makes it seem like a highlighter and blush all in one product. "I LOVE this blush!" a customer said. "I use it almost every day, and it looks so beautiful on the skin. It is easy to apply and [you can] build it up if you want more color. There are little sparkles in it that create a natural glow on the skin. Every morning I find myself reaching for this product."
Estee Lauder Double Wear Stay-in-Place Makeup
The Product: Estee Lauder Double Wear Stay-in-Place Makeup ($40)
Why People Love It: This liquid foundation truly stays on all day long. The formula melts right into your skin for a flawless look. One fan of the product explained why she loves it: "I have tried so many different foundations. I have oily/acne-prone skin and can't ever find one with full coverage that stays on all day. This is it! There are a ton of colors to choose from so that you get the right match, and it really does last all day."
Living Proof Perfect Hair Day (PhD) 5-in-1 Styling Treatment
The Product: Living Proof Perfect Hair Day (PhD) 5-in-1 Styling Treatment ($27)
Why People Love It: This leave-in product will give you visible results as soon as you apply it on your hair. It improves the smoothness, volume, conditioning, strength, and polish of your strands. One customer saw such great results that she now uses it every day. "I used this after reading a magazine review . . . Applied minimally, blow dry (or not), curl . . . holds all day. Even with a mousse my hair tends to get weighed down and look greasy by the end of the day because it's just so fine and then I have to wash it every day. But this product looks great all day even after sleeping on it."
Anastasia Beverly Hills Glow Kit
The Product: Anastasia Beverly Hills Glow Kit ($40)
Why People Love It: The four versatile shades in this highlighter kit pop against all skin tones. The gleam is noticeable without looking overwhelming. One customer said "I always get compliments!" while another claimed "AMAZING AND BLINDING." That should leave you pretty convinced.
MAC Pro Longwear Paint Pot
The Product: MAC Pro Longwear Paint Pot ($22)
Why People Love It: Once you put the shimmery, neutral colors of these paint pots on your eyelids, they won't fade even a bit. Many customers will even use it as a primer to make more colorful eye shadows stand out. "I use this for a natural look, to brighten lids," a reviewer said. "It's my go-to, almost daily. At 53, I want to look as fresh faced and natural as possible. This doesn't crease and went I want to go bolder, it's great as a base color."
Too Faced Better Than Sex Mascara
The Product: Too Faced Better Than Sex Mascara ($23)
Why People Love It: For thicker, longer lashes that almost look like falsies, this is the mascara to try. Bloggers and makeup artists are utterly mesmerized by the dramatic results. "I had an event and the girl that was supposed to put my eyelashes canceled . . . my roommate told me to try this brand and I loved the outcome, no more fake lashes for me!" a pleased reviewer said.
