18 Classic Beauty Products Our Editors Will Buy Over and Over

"Toner had never been part of my regular skincare routine until I tried this iconic formula from Biologique Recherche. It was recommended by dermatologist Dr. Michelle Henry, MD, during a visit to balance the pH level in my breakout-prone skin. I've seen people on Instagram describe it as a 'facial in a bottle' before, and now I totally understand why. It gently exfoliates, hydrates, and brightens my complexion. Since I've been using it, I've hardly gotten any cystic breakouts, which is a freakin' miracle. No wonder people have sworn by this for over 40 years." — Aimee Simeon, assistant editor, Beauty

"I am waiting patiently for an HBO miniseries about the late, great Kevyn Aucoin, the man in makeup during the 1990s (clients included Madonna, Janet Jackson, and Whitney Houston — maybe you've heard of them?). While I do, I'll keep smearing on the brand's Volume Mascara ($28), aka the best arch enhancer ever. This tube is so sleek and skinny, I can wield it with confidence and apply it absolutely anywhere — on the subway sans mirror, in a cab as it careens over bumpy cobblestone streets, and in a poorly lit bathroom when it's 6 in the morning and my heart can't handle seeing my face under bright LED lights just yet. However I apply it, it always comes out perfectly. My lashes look separated, lifted, and, yes, voluminzed." — Alaina Demopolous, writer, Beauty

"My abuela loved three things: my abuelo, her grandchildren, and her Elizabeth Arden Beautiful Color Moisturizing Lipstick ($27). I distinctly remember stealing it from her makeup bag every time I'd go to her apartment — and luckily, she didn't seem to mind my mischievously deep pink lip as we danced around the kitchen. You can't buy those kind of memories, but this tube certainly comes close." — KC

"After years of indulging my color-treated hair with special (read: expensive) shampoos and conditioners, I picked up some Herbal Essences ($11) out of desperation at the pharmacy one day. I hadn't bought from the brand in decades, but I was drawn in by the throwback packaging, and once I flipped up the cap to take a whiff, it was game over. I was concerned that the $5 shampoo might fade my red hair or dry my ends, but after a month of use, my hair has never looked — or felt — better. The formula, enhanced with chamomile, aloe vera, and passionfruit extracts, really delivers on the promise of hydrated, shiny hair. And of course, it smells fantastic." — Maggie Panos, editor, Voices

"I always have a tube of the reliable Nars Radiant Creamy Concealer ($30) on hand. It provides even, buildable coverage whether I use a beauty blender, brush, or my fingers, has good staying power, and has never cracked or creased on me." — Stephanie Nguyen, editor, Native and Shop

"Queen Elizabeth, I see your Ballet Slippers and raise you Angora Cardi. Seasonal name aside, this chestnut rose color works all year long, and it's a confident but subdued look. I am a rampant nail biter (please don't be like me), and this is the best drugstore nail polish in terms of standing up to my picking." — AD

"In a generally ineffective attempt to make myself feel like a Real Grown-Up, 13-year-old me went to the Macy's counter and bought myself my very first beauty product: Clinique's Dramatically Different Lotion ($27). It hydrated my skin then, and it has hydrated my skin well into adulthood. (If only I could remind my younger self that this whole growing up thing is way overrated.)" — KC

"I have oily skin and very thin eyebrows, so the Anastasia Beverly Hills Dipbrow ($18) has been a lifesaver. It's the only thing that makes me look like I have more than three eyebrow hairs and doesn't melt off my face midday like other brow products I've tried. I always look like I have thick brows because of this awesome product." — Sarah Siegel, assistant editor, Beauty and Shop

"As much as I love experimenting with new mascara, my daily go-to is always the Diorshow Waterproof Mascara ($25). The formula lengthens and thickens my straight Asian lashes, doesn't transfer, and, most importantly, holds a curl from day to night." — SN

"Whenever the season changes and my skin becomes overly sensitive, I turn to this soft and gentle face wash ($38). My face feels especially clean, like I've hit the reset button." — RB

"I have one in my car, one on my desk, and one at home. It's consistently my go-to choice ($24) for lengthening my lashes." — RB

"My mom first showed me this magical concealer ($70) when I was a teenager, and at first I chastised her for spending that much money on a beauty product. Then I used it. The formula is buttery and thick; a little goes a long way, and it's so easy to throw into your bag for quick touch-ups. Now I can't go back to just any old concealer; nothing else comes close. This is the one makeup product I know I'll wear forever." — India Yaffe, editorial assistant, Shop

"I'd always been skeptical of 'all over' balms until I used Weleda Skin Food ($12). This hydrating lotion can literally be used anywhere on your body. I slather it on my face when my skin is parched, I use it on my hands and cuticles in place of lotion, I've even smoothed flyaways with it. It hydrates and nourishes the skin without leaving behind a greasy residue. It's hands down my favorite multitasking moisturizer." — AS