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It's safe to say that NYX Professional Makeup is a legend in the world of beauty. The brand was founded in 1999 by then-25-year-old Toni Ko to bring quality, inexpensive makeup to the masses. Since then, it has been a favorite of the online beauty community, thanks to its enormous shade selection, edgy products, and cruelty-free credentials.
NYX (pronounced "nix" and named after the Greek goddess of the night) holds an annual contest for beauty vloggers with different themed makeup-tutorial challenges, and people who use this brand love it and aren't shy about showing it off on social media. Search #NYX on Instagram and you'll find more than two million photos, plus one million videos on YouTube for ample inspiration.
Lucky for us, NYX can be found anywhere from your local drugstore, like CVS and Walgreens, to bigger department stores like Ulta Beauty, Target, and Walmart, not to mention on Amazon. The cult-favorite brand has more products than we can count for beauty lovers to discover and create with, but we're sharing just a few of our favorites, ahead.