One of our favorite things to do in our spare time is dig through online reviews of beauty products. They are highly opinionated, sometimes a little aggressive, and absolutely, brutally honest. And that's an amazing thing: when you're blindly shopping for hair products, makeup, or skin care without the ability to test it out, you need to know if it'll live up to your expectations.
This is exactly why we combed through the bestsellers on Ulta Beauty's website to find the very best, must-buy items. The store carries a mix of prestige and mass formulas, bringing in the perfect blend of drugstore junkies and designer-obsessed fans (who you can totally trust with an important purchase). Read on to see 15 products with flawless five-star ratings.