Skip Nav
Rodial Airbrush Foundation Review
This Heavy-Duty Foundation Has a Place in Every Kit — Even If You Don't Really Wear Makeup
Spring Beauty
17 Liquid-Free Beauty Products You Can Pack on Any Trip
Beauty Tips
Exactly Which Beauty Products to Pack When Going on Vacation

Are Fenty Beauty's Dark Foundation Shades Sold Out?

Fenty Beauty's Dark Foundation Shades Are Selling Fast — Here's Why That Matters

Rihanna's Fenty Beauty line is taking the cosmetics industry by storm. In addition to receiving widespread attention and praise, Fenty Beauty has also launched a larger discussion about truly inclusive makeup products. The brand's Pro Filt'r Soft Matte Longwear Foundation ($34) famously comes in 40 distinct shades. Now, it's come to our attention that many of the deeper shades are selling out online and in select stores.

On Sephora's site, eight foundation shades are currently out of stock. Of those, seven of the sold-out shades are on the brand's deeper end of the spectrum. Fortunately, the official Fenty Beauty website is — at press time — fully stocked on foundation except for one shade. That being said, six deep shades were apparently sold out earlier, according to Vibe.

This news matters in a big way. On Twitter, Sephora employees are noting that they've never seen so many women of color in their respective stores before. Not only that, but it also sends a larger message to other cosmetics brands about the need for a wider range of shades.

Just recently, Gabourey Sidibe gave Fenty Beauty a glowing review in an enthusiastic tweet. The 34-year-old actress said, "In case you're wondering about #FentyBeauty on dark skin, issa YES for me dawg."

From Our Partners
KKW Beauty Eye Shadow Sticks
Zodiac Makeup Looks From Instagram
J. Lo x Inglot Beauty Line | Scott Barnes Makeup Interview
Melt Cosmetics BlushLights Swatches
Target Expands Its Makeup Shade Range
Why You Don't Want BB Cream
Buxom Metallic Lip Plumping Top Coats
Marc Jacobs Launches a Rose Gold Coconut Fantasy Collection
Revlon Teases Electric Shock and Shoot the Moon Collections
Tips For Working With Makeup Artist on Wedding Day
How to Do Your Makeup Better
Girl Gets Rash From Family Dollar Makeup
From Our Partners
Latest Beauty
All the Latest From Ryan Reynolds