Skip Nav
Benefits of Purslane in Skincare
Skin Care
Celebrities Swear By This Skincare, and It Contains a Garden Weed
Beauty Products Review
It Took Me 1 Year and Countless Shampoos Before I Finally Found My Holy Grail Product
Alicia Keys's Haircut July 2018
Alicia Keys
Holy Sh*t, Alicia Keys Looks Like a Hot Tamale With Short Hair

Are Fenty Beauty's Dark Foundation Shades Sold Out?

Fenty Beauty's Dark Foundation Shades Are Selling Fast — Here's Why That Matters

Rihanna's Fenty Beauty line is taking the cosmetics industry by storm. In addition to receiving widespread attention and praise, Fenty Beauty has also launched a larger discussion about truly inclusive makeup products. The brand's Pro Filt'r Soft Matte Longwear Foundation ($34) famously comes in 40 distinct shades. Now, it's come to our attention that many of the deeper shades are selling out online and in select stores.

On Sephora's site, eight foundation shades are currently out of stock. Of those, seven of the sold-out shades are on the brand's deeper end of the spectrum. Fortunately, the official Fenty Beauty website is — at press time — fully stocked on foundation except for one shade. That being said, six deep shades were apparently sold out earlier, according to Vibe.

This news matters in a big way. On Twitter, Sephora employees are noting that they've never seen so many women of color in their respective stores before. Not only that, but it also sends a larger message to other cosmetics brands about the need for a wider range of shades.

ADVERTISEMENT

Just recently, Gabourey Sidibe gave Fenty Beauty a glowing review in an enthusiastic tweet. The 34-year-old actress said, "In case you're wondering about #FentyBeauty on dark skin, issa YES for me dawg."

From Our Partners
Chaos Makeup Chrome Pigments Review
Best Lipsticks, Lip Glosses, and Lip Balms With SPF
Macy's 48-Hour Sale Best Beauty Deals 2018
Ariana Grande Body Paint in "God Is a Woman"
Alicia Keys's Haircut July 2018
Becca x Chrissy Teigen Glow Lip Gloss Review
Rihanna's New Dancehall Album
Best Drugstore Lip Oils Under $10
Benefit Brow Search 2018
Worldwide Ban on Animal Testing in Beauty Products
Huda Kattan $5,000 Scholarship for Elevator Makeup Challenge
Ariana Grande Wants to Release a Lush Bath Bomb
From Our Partners
Latest Beauty
All the Latest From Ryan Reynolds