"Once the pink fades, it will turn into a beachy blond color," Aura explained. The color fade will happen over six weeks depending on how often you wash your hair. However, there are a few things you can do to hang on to your shade as long as possible. First, Aura recommends mixing the Manic Panic color with your conditioner to boost the shade after every shampoo (so make sure to ask your stylist for a little extra color at the sink).
Also, make sure to use all color-safe products like Shu Uemura Color Lustre Shampoo ($48) and Conditioner ($58). You can also use Olaplex Hair Perfector ($70) once a week as a deep treatment. Aura suggests sleeping in the treatment and shampooing in the morning with a cool rinse. "A cool rinse closes cuticle, gives your hair shine, and locks the tone in."