Skip Nav
Meghan Markle
6 Times Meghan Markle, a Woman Who Does What She Wants, Pushed Royal Beauty Rules in 2018
Beauty News
We Answered Every Beauty Question You Asked Google This Year, Because We Gotchu
Beauty News
Glamsquad Is Launching Hair Products You Won't Want to Miss
Kim Kardashian KKW Interview
Kim Kardashian
Kim Kardashian Reacted to 9 Things Anyone Obsessed With Makeup Understands, and It'll Have You Saying, "Same"
Beauty Trends
7 Kiss-Proof Lipsticks That Won't Budge After the Clock Strikes Midnight

How Much Money Does Rihanna Make From Fenty Beauty?

You'll Scream When You Learn How Much Money Fenty Beauty Made in Just 1 Month

Image Source: Getty / Eduardo Parra

These days, your social media is probably flooded with "take all my money" memes mostly directed at Fenty Beauty. After the brand dropped two collections in just over a month (an inaugural set of products on Sept. 9 and a holiday line on Oct. 13), the internet collectively emptied their wallets. That's not really even hyperbole when you consider that WWD just reported that Fenty earned $72 million in earned media value during its first month of existence.

To put things in perspective, Fenty's earned media value (a marketing term for how much money a brand makes on social) for September is more than other top brands such as NYX, Benefit, and Urban Decay.

Fenty's social domination will come as no surprise to fans of the inclusive label, which touts 40 shades of foundation that garnered intense buzz via social sites like Instagram, Twitter, and YouTube. In fact, according to a press release from YouTube, around 132 million people tuned into Fenty tutorials in September alone.

ADVERTISEMENT

So the memes are true: we actually did give Rihanna all of our cash, and we'll do it again in a heartbeat when her next collection drops.

Image Source: NBC

From Our Partners
Jennifer Lopez Launching a Skincare Line
Last-Minute New Years Eve Beauty Looks
Ariana Grande Face Mask December 2018
Kim Kardashian KKW Interview
Simple NYE Makeup Looks
Last-Minute Beauty Gifts
Best Celebrity Beauty Looks 2018
Meghan Markle Breaking Royal Beauty Rules
Smashbox LA Cover Shot Eye Palette Review
Cardi B's Sexy Music Video Nails
Google's Year in Search 2018
Glamsquad Hair Products
From Our Partners
Latest Beauty
All the Latest From Ryan Reynolds