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Japanese Beauty Brands at Sephora

These Are the J-Beauty Products Your Skin Care Routine Is Missing

Japanese Beauty Brands at Sephora

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It seems like every day there's a buzzy new skin care trend on the block, but don't sleep on Japanese beauty. When it comes to simple, effective skin care, there are plenty Japanese gems that can transform your routine.

However, J-beauty shouldn't be confused with Korean beauty, or K-beauty, which comes from South Korea. Charlotte Cho, founder of K-beauty retailer Soko Glam, explained that J-Beauty and K-beauty are not interchangeable: the Japanese take a more simplistic approach to skin care, whereas Korean-beauty embraces multistep regimes with innovative formulas.

If you're looking to incorporate Japanese products into your skin care routine, you can stock up at Sephora. The retailer is home to some of our favorite J-beauty staples, from powerful facial essences to serums that are practically youth in a bottle. There's a simple yet powerful J-beauty product for all your skin care concerns — check them out ahead.

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