These Are the Hottest New Korean Beauty Trends You Need to Know
There's no denying my insatiable appetite for Korean beauty products. Throughout the years, I've been doing a lot of "Seoul searching" and have come to love many of the beauty mecca's groundbreaking makeup and skin care innovations. BB cushion compacts have replaced my tinted moisturizers and cream foundations, and I've swapped sheet masks and essences for peel-off facials, clay masks, and toners. If you, too, are itching for the next big Korean launch, I rounded up 10 Korean products that are gaining popularity abroad and are sure to be making a big splash stateside soon. I'm calling it. Check 'em out, and start stocking up on these new Korean cult favorites for your beauty routine.