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What Is a Brazilian Blowout, How Long Does It Last?

Brazilian Blowouts: Everything to Know About the Smoothing Treatment

What Is a Brazilian Blowout, How Long Does It Last?

  • A Brazilian blowout is a type of keratin treatment.
  • Brazilian blowouts smooth hair, reducing frizz and adding shine.
  • A hairstylist explains how long Brazilian blowouts last, how much they cost, and more.

Brazilian blowouts are often lauded as the be-all and end-all treatment for smoothing frizz and adding shine. Yet, even if you know its benefits — or know someone who swears by it — do you really know what it is, how it works, or if it's safe?

If you have curly, wavy, or just frizzy hair, you may have even considered getting a Brazilian blowout or another type of keratin treatment yourself, despite being a little fuzzy on the details of what exactly you're signing up for. Many people who get the service regularly couldn't imagine their lives without it, but they probably couldn't tell you how it works exactly.

Keratin treatments have come a long way in recent years. The original formulas started to gain popularity in the early 2000s, but they weren't regulated and contained formaldehyde. They lasted a few years on the market before the government stepped in and pulled the treatments entirely.

The next round of keratin treatments created was formaldehyde-free or contained a very small amount of it, and those are the keratin and Brazilian blowout treatments that you can get at the salon today. No matter what type of hair treatment you're considering — be it a new hair color, a dramatic cut, or another specialty, like velaterapia — it's always best to do your research ahead of time.

Keep reading to learn everything you need to know about Brazilian blowouts.

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